Story of our New Logo
Consortium 168 has its humble beginnings in architectural school. However, through the years, clients and partners familiar with the brand started
to affectionately call it C168, for short. This new logo reflects these modern times, without losing any of the affection.
The multiple C’s with a layered effect symbolises continuity and vibrancy. It is also seen as the firm’s commitment to Creativity, Connection and Compassion (Creativity - To have the courage to explore new ideas, directions and opportunities outside our comfort zone. Connection - To be in tune with the latest trends, the environment and the needs of people whose lives we improve. Compassion/Care - To shape and effect people’s lives for good and stand up for what is right over what is expedient.)
The increasing boldness of the numbers signifies forward thinking and steady progress of the company. It acknowledges the heritage and experience from the past 20 years as well as positions the company for the challenges of the new millennium.
The choice of colours are fresh and innovative but at the same time, in total harmony with the environment. It emphasises the need for social responsibility in how they impact people’s lives, the society and our planet.